That day ended not only the problems but now, my kids just expect it to grow a little hair to request that we go to the hairdresser games. All thanks to people who know that the added value does your business more profitable.
This perhaps is a very simple example but I’m sure a practical illustration of the enormous difference that the added value can mean to your business. In fact, it is this that can make the difference between your store and the corner or between your company and competition.
In the illustration of the salon does not even mention the latter (the games) was certainly a much more expensive. She paid almost double what other, but the satisfaction of having freed us from a common problem and the mere fact of seeing the smiles on the faces of my children to leave the place, were enough for the price I did not care.
It should also be mentioned that the place was impeccably clean, orderly, hairdressers were present and were kind to the kids. Also, always have available any of the 3 local newspapers and magazines for those who were hoping that they do their children cut.
Needless to say, the business was a success and was always full to the point that if we were at the weekend had to take a number to know when playing our turn. Why? because the customer does not care much the price or the wait if you find a business that will provide solutions to their problems.
Investing in value added means greater, provide better service and of course charge more, but a good strategy can make the difference you need to make your business more profitable in all senses of commercial positioning.
Here are some ideas that will be useful to offer to your customers and your business more profitable:
* Gift something to those who visit your business: the mere fact that someone crosses your door and visit your local already represents an opportunity. You can have gifts for those who visit you. There must be something very expensive, can be candy, soda, or memory that makes this simple visit more enjoyable.
* A smile always adds value: Be sure to train and motivate your staff and employees to always offer a smile and friendly service to your customers. They will appreciate it and if they have to make a purchase decision, really good treatment would carry weight. And besides, it’s free!
* Send a thank you note: Once you arrange a good sale or a large business, your client sends a thank you note where stress how important it is to have customers like (them) and thank them in your business.
* Offers home delivery service: if it is not part of your policy, you might consider the possibility of offering door delivery of your products. Since then the implementation of this service is more expensive and must be evaluated before offering, but could make a major difference to your competition.
* Offer something extra in service: so that your costs do not soar, can offer some extra value represented in service. For example, if you have an auto shop, a nice touch would be to every customer who repaired his car, he gave washing and polishing. If they do not expect this would be a great way to surprise.
* Implement something that reduces the discomfort in waiting: if your business people have to make a timeout or a line to be served, you can reduce anxiety and make it easier by offering a coffee, pure water, a television or newspaper. The client will relax and finally take a good taste in your mouth and recommend for your business.
* Instead of discounts, offers something extra: a great way to compromise your prices is to offer something extra. With this your customers will feel satisfied and pleased to have found “something more” for your purchase. An extra piece, one more day, one dessert, a review of brakes or a discount on their next purchase are some of the proposals that you can work.
Remember, true success lies in value-added “surprise” to your client. But if that surprise you completely satisfied with your product or primary service. If this is not fulfilled, whatever you offer will not have the desired effect. Imagine a pediatrician offering balloons and candy to your children but just do not I give you an effective and reliable. What is your impression about it? The same applies in a restaurant, in a machine shop, a barbershop, a cybercafe, a clothing store, in a theater or anywhere.
Finally, we must be clear to some basics about the pre-offer value-added:
* Value added is not to provide “anything” or offer it for the simple fact of giving “something more.” If not carefully planned strategy aimed at satisfying the customer will not work.
* The added value should be handled with restraint and when you offer something extra the first time, your customers will wait an integral part of your service every time.
* The main objective of implementing a value-added strategy is to make your customer happy to withdraw again and will recommend your store.
* For the success of this strategy requires the commitment of your employees. Give a gift accompanied by indifference or poor service is the best formula for failure. Whatever your business plans must be accompanied by care, pleasure and a good smile from your collaborators.
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Posted in Business Tips | 
Tags: Business, Business Plan, Business Tips, How to make business more profitable