Direct Marketing
Direct marketing captures the essence of interactivity between the company and customers, as is implemented in telemarketing, direct mail and Internet use, communicate and persuade broadcast messages to be lead to a measurable and verifiable response by of target customers.
Direct marketing has gained a significant role as a strategic component in marketing, thanks to technological developments in telecommunications and informatics, as has been helped by the continued access to software and hardware now are exclusively designed for this type instruments.
This process will begin with the integration activities of telemarketing and direct mail to make an impact, creating the basis for further incorporate the use of the Internet.
In telemarketing, you can go in the first instance inbound receptive in nature, generated by customers and in a second step, the outbound, that part of the initiative of the company and must be very dynamic and creative.
In each case we seek to facilitate communication between the company and its customers, business customers, the company with other companies, the firm with its suppliers and even customers of the company between them.
However, if you want to achieve a good impact should be strengthened communication strategy going to direct mail, either of conventional type, by fax or by e-mail, respecting a set of minimum requirements in the design, including:
Creative Design
Permanent use of letterhead
Document signed by management level
Presentation of an official to contact
Charter rate for each client
Communication by sending a single message
Sending copies to each director of an organization
Readability of texts
Preservation of proof of delivery
Analysis of the causes of return correspondence, Etc
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