
RIM today announced a new Tablet PC called Playbook, which has attracted the attention of the market. Among the main features of it are dual-core processor running at 1GHz, 1GB of memory, support for Flash and 7-inch touch screen. Of course the Internet can find thousands of pages devoted to discuss the features of this device, which looks great.
But between this tablet RIM and Apple are serious differences, although most analysts have compared. Apple appears dedicated to final consumers, who feel so attracted to the devices have led them to become part of business, and companies like SAP have adopted to display data from the business intelligence suites. For its part, the Playbook is sold once as a business option, but let’s face it we all like to have one in hand.
The difference here is that Apple created the device and left free to users for them to use as they wished, while RIM is attaching to its business platform running the Blackberry Enterprise Server, and assume that will also work with the BIS, the Internet version, for users, in what may be a dangerous strategy for the Canadian firm. Entiendmae well, the companies will sell like hotcakes. In America they sell very well. But … what will happen in Europe and Japan, where Apple dominates a market penetration based on the iPhone, a great phone but not particularly “equipped for business?